Gaiety Girls were the chorus girls in Edwardian musical comedies, beginning in the 1890s at the Gaiety Theatre, London, in the shows produced by George Edwardes. The popularity of this genre of musical theatre depended, in part, on the beautiful dancing corps of "Gaiety Girls" appearing onstage in bathing attire and in the latest fashions. The 1890s Gaiety Girls were respectable, elegant young ladies, unlike the actresses from London's earlier musical burlesques. Article about the Gaiety Girls in Pick-Me-Up, London, 24 November 1894, p. 116 , accessed 9 March 2008 Later, even the stars of these musical comedies were referred to as Gaiety Girls. Description of Gaiety Girls exhibition (National Portrait Gallery), accessed 9 March 2008
Gaiety girls were polite, well-behaved young women. They became a popular attraction and a symbol of ideal womanhood. Edwardes arranged with Romano's Restaurant, on the Strand, for his girls to dine there at half-price. It was good exposure for the girls and made Romano's the centre of London's night-life. Gaiety Theatre Cuttings (Arthur Lloyd site) accessed 1 Mar 2007 Many of the Gaiety Girls, such as Marie Studholme, Ellaline Terriss, Lily Elsie, Florence Collingbourne, Cicely Courtneidge, Gladys Cooper, Phyllis Dare, Zena Dare, Mabel Love, Evelyn Laye, Jennie McNulty, Gaby Deslys, Camille Clifford, Gabrielle Ray, Sylvia Grey and Constance Collier, later enjoyed substantial acting careers. Profiles and photos of many of the best known Gaiety Girls (National Portrait Gallery, accessed 9 March 2008 One Gaiety Girl, Mabel Russell, became a Member of Parliament.
Alan Hyman, an expert on burlesque theatre who penned the 1972 book The Gaiety Years, wrote:
At the old Gaiety in the Strand the chorus was becoming a matrimonial agency for girls with ambitions to marry into the peerage and began in the nineties when Connie Gilchrist, a star of the Old Gaiety, married the 7th Earl of Orkney and then in 1901, the 4th Marquess of Headfort married Rosie Boote, who had charmed London the previous year when she sang Maisie in The Messenger Boy. After Connie Gilchrist and Rosie Boote had started the fashion a score of George Edwardes budding stars left him to marry peers or men of title while other Gaiety Girls settled for a banker or a stockbroker. The Guv’nor finding this was playing ducks and drakes with his theatrical plans had a 'nuptial clause' inserted in every contract.... Debutantes were competing with the other girls to get into the Gaiety chorus while upper-class youths were joining the ranks of the chorus boys. Information about the stagedoor Johnnie marriages
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